Alain Primeau

Alain Primeau joined UAP in 2003 as Traction Sales Manager for Eastern Canada, before becoming Major Account Manager for NAPA Auto Parts. He went on to lead the NAPA/CMAX and NAPA Quebec divisions until 2022. With more than 20 years of experience at the company, he was named Executive Vice President of UAP, overseeing the automotive division comprised of NAPA and Altrom while continuing to lead the Heavy Vehicle division, before being appointed President of UAP Inc. in December 2025. He now leads all Canadian operations for the country's leading distributor of automotive and heavy vehicle parts.