Pascal Houle

Pascal Houle relies on agility and boldness to achieve the growth objectives of the companies where he works, while demonstrating great rigor in terms of operational excellence. His management skills, visionary spirit, and strategic planning abilities led him to the position of Chief Operating Officer at Sollio Cooperative Group, formerly La Coop fédérée, Canada's largest agricultural cooperative, based in Quebec.

He began his career as a hardware store manager at La Coop des Appalaches, then as a management consultant at La Coop fédérée. In 2004, he joined La Coop des Bois-Francs, now known as the VIVACO cooperative group, as director of hardware, materials, and petroleum. In 2008, he was appointed general manager of the cooperative. Pascal Houle joined the BMR Group as vice president of retail in 2013, before being appointed executive vice president.

Starting in 2015, in addition to his position as CEO at BMR, he also served as executive vice president of the Sollio Cooperative Group, where he is a key reference for the retail sector.

Mr. Houle holds a Bachelor of Business Administration (BBA), a Certified Management Accountant (CMA) designation, and a Chartered Professional Accountant (CPA) designation.