Frederic Guichard

Frédéric Guichard is an experienced executive, marketing specialist, and business developer, former managing director of Danone subsidiaries in Central and Eastern Europe, and former member of the global management team at Evian Volvic World, responsible for exports, mainly to Asia, the Middle East, and Russia.

A passionate, inclusive, and determined team leader, Frédéric is now responsible for developing Danone's business in Canada across different provinces and categories (dairy products, plant-based products, beverages, coffee enhancers) as a member of the North American management team. Previously, he contributed to several successful transformations in Europe, helping Danone move towards a more efficient, resilient, and effective business model and organization as a member of the EU executive committee.